Why IBM Bought The Weather Company ?

In 2015 IBM bought both Weather.com and The Weather Company. Why IBM bought this company ?

Microsoft Data Strategy

Microsoft stated that they bought LinkedIn company.

Conclusion

Gartner created a phrase that “infonomics”. Shortly data or knowledge is regarded as science.

Data is everywhere

Today we are witnessed of buying and selling firms. But Did you think what determine the value of firms ? The answer is Data. The value of a firm determined by data that how much data have that firms. Because huge and proper amount of data equal to opportunity of finding right customers. For example , today many people uses social media and specifically Facebook. Also, Facebook knows many detail about our habits,preferences or life style. So the firm easily generate a product that will be loveable to customer. In this situation you can expand the examples. The key phrases is that real values is data.

Why IBM Bought The Weather Company ?

In 2015 IBM bought both Weather.com and The Weather Company. Why IBM bought this company ? Because the company has very large dataset about flying points. In addition they have weather prediction datasets as well. Thanks to this company , IBM can sell weather condition datas to other firms. Its clear that many firms need to weather condition data. So its kinda profitable investment.

Microsoft Data Strategy

Another example is about Microsoft. Microsoft stated that they bought LinkedIn company. With this invesment, Microsoft can access 400 million business people around the world. As we know LinkedIn is social media that generally uses by active business people and companies. In next days , Microsoft will be entegreted their system to LinkedIn ecosystem. So they wil offer to these people their softwares with features of personalization.

Conclusion

As you see, the fundamental principle is data is a value itself. However, Gartner created a phrase that “infonomics”. Shortly data or knowledge is regarded as science. Today many mega companies already realized that data is include many opportunities. But at the same time there is a problem about data privacy. However this topic will examined in next days. I hope this article helpful to you. If you like this paper please share this paper and support to me.

References

https://www.marketwatch.com/story/ibm-finally-reveals-why-it-bought-the-weather-company-2016-06-15#:~:text=IBM%20later%20bought%20The%20Weather,sources%20close%20to%20the%20matter.

https://news.microsoft.com/announcement/microsoft-buys-linkedin/